It was clear that simplicity was going to be key from the start, both in naming and logo design. Rustic Log Furniture’s new home furnishings retail store has more locations and a wider range of furniture and accessories. The new name Rustic Living was chosen to convey a modern mountain lifestyle emphasized by the logotype identity.
Developing the name, look and feel of a brand, if done right, is no easy task. Jon took the time to get in tune with the nature of our position in the market and walk through the iterations needed to do it right.Randy Jackson - Rustic Living